A staggering 73% of Americans plan to participate in Halloween-related activities this year, and are projected to spend over $12 billion doing so—a number that has risen significantly over the
As the fall season ushers in cooler temperatures and shorter days, it also marks the arrival of one of the most anticipated and celebrated holidays of the year: Halloween. Whether spending a night out trick-or-treating with friends, dressing up in costume for work, or simply decorating the house, Halloween in the U.S. offers something for nearly every age group.
Americans are projected to spend over $12 billion in 2023 on Halloween, a number that has risen significantly over the past several years even after adjusting for inflation. For context, in 2005, Americans spent $3.3 billion . On a per-household basis, this equates to the average American household spending nearly $110 this year in preparation for October 31st.
Just as certain radio stations begin airing Christmas music before Thanksgiving, certain Americans start prepping for Halloween long before October. According to data from Google Trends, internet shopping searches for Halloween items begin to inch up in July before growing exponentially to their peak at the end of October. While the majority of Halloween online shopping is performed in October, nearly 30% occurs in the three months prior . This number, however, varies by location.
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