30-year-old takes on loneliness crisis with a social networking app that's already raised $646,000

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30-year-old takes on loneliness crisis with a social networking app that's already raised $646,000
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Nicola Gunby felt isolated when she moved to London — one of the biggest cities in the world. It led her to create a new social networking platform.

Nicola Gunby, a 30-year-old entrepreneur, longed for a community of friends when she moved to London after the pandemic, but was shocked to find herself isolated in one of the biggest cities in the world.

After drawing up some plans, they hired an app agency to build the barebones of an app and trialed it at universities. "It's just making it easy to meet people in an authentic way … and teaching people to put their phone down, which is very difficult in this day and age when our screen time is so high and we're so addicted to our phones," said Gunby. in funding and built a base of 100,000 users worldwide, with the U.S., Australia and Bali its main markets outside of the U.K., which collected data in 2023, showed that one in five people surveyed worldwide felt lonely "a lot of the day.

"The loneliness crisis is going up and up and up, and so many people are looking for connection, but none of the apps are doing anything to solve this." A social networking app is less about consuming content and more about connecting with friends, Gunby said, citing the old days of Facebook as an example of this.

"That's why we wanted to create a hybrid model of: you connect with people online before you connect offline," she said.

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