This list highlights founders from across the U.K. and Europe who have harnessed the pandemic-driven shift in online shopping to build the future of retail and ecommerce.
, 25, in the depths of the pandemic to launch the beauty brand REFY in November 2020. Even with mask mandates and lockdowns, millions of customers have since bought its makeup direct from the Manchester, England-based brand or in Sephora stores across the United States.
Restocking as the pandemic strained supply chains proved a challenge for the brand, which now sells a product every five seconds. “We all learned so much during this time and were able to adapt our ways of working in a more efficient way whilst being able to buy enough stock to cover our sell-out launches,” says Hunt.
The 2022 30 Under 30 Retail & Ecommerce list shows how entrepreneurs from across Europe have plotted their own paths as brick-and-mortar retailers struggled and digital challengers surged ahead.skipped college to launch online furniture store Furniturebox straight out of high school in 2015. The Wiltshire, England-based pair has never taken on external investors, instead relying on savings and earnings from George’s eBay trading to grow the Habitat and Dunelm challenger.
The pandemic-driven surge in orders has also set up the next stage in the company’s evolution, helping it grow its team, sign on a new 88,000-square-foot warehouse and expand internationally.
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