In 2017, Jessie Zeng—who is now a 2020 ForbesUnder30 honoree—launched Choosy, an on-demand fashion company. Instead of looking to the runway for inspiration, Choosy scans social posts to spot the hottest looks and then makes 20 to 25 new pieces a month
By Lauren Debter, Glenda Toma and Vicky Valet... [+]Jamel Toppin for Forbes
“Millions of women around the world are expressing their buying intent,” says Zeng, 27, cofounder and CEO. “It became very obvious to me there was a huge opportunity in marrying supply and demand.” Take Alex O’Dell, 29, who cofounded Floyd in 2014 to offer furniture that is designed to last. “Ikea, in part, has created a culture of disposable consumption. You buy a table and you throw it away the next time you move,” says O’Dell. The Detroit-based company makes furniture that can evolve with its owner. For instance, a twin bed can be turned into a king bed by adding additional slats. A small shelving unit can be reconfigured and expanded.
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