Scripted by “30 Rock” co-creators Tina Fey and Robert Carlock, the hour-long reunion special “episode” that aired Thursday on NBC (and some of its affiliate stations) brought the cast back together…
) jealously runs down the success of Peacock, “NBC’s amazing new streaming service,” before telling the camera that “advertisers are some of the smartest and most physically attractive people this industry has ever seen” with a wink. Tracy Morgan’s eccentric facsimile Tracy Jordan, meanwhile, is sitting pretty in Canada, raking in residual cash from selling his likeness for whatever CGI movie wants him.
In between the new “30 Rock” material peddling NBCUniversal’s wares, there were back-to-back commercials for NBCUniversal properties, sneak peeks for upcoming originals and somber montages about the power of NBC’s commitment to news, the Olympics and Peacock #content If you’ve ever attended an upfront presentation, in which networks make their splashiest pitches for advertisers by putting forward their most impressive slate of talent, it would have felt very familiar.
Of all the shows NBC could have called upon to anchor this advertising play, “30 Rock” makes the most sense. Throughout its seven-season run, the show always made a point of poking fun at its network even as it had to indulge the demands of corporate synergy. Jack’s commitment to innovation still tended to fall in the NBC model of, as he once put it, “making it 1997 again through science or magic.
In the fourth season of “30 Rock,” the show’s version of NBC gets absorbed into “Kabletown,” a family-friendly mega conglomerate that’s perfectly happy to reap the profits from mediocre reboots of old properties. Even Jack, the creator of “SeinfeldVision,” is confused and dismayed by Kabletown’s empty cynicism, in which absolutely everything is fair game for retreading. And yet, as a businessman, he can’t deny that Kabletown’s philosophy basically works.
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