After learning under Warren Buffett, Tracy Britt Cool co-founded an investing firm. It's far from a Berkshire clone.
If you want to invest using the same principles as Berkshire Hathaway chairman Warren Buffett, there's no shortage of articlesFew investors, however, have gotten the opportunity to emulate the Oracle of Omaha the way Tracy Britt Cool has.
"There's a growing group of founders and families who really care about where their company ends up. And they want strong partners," Britt Cool says. "If you build an organization that has respect for them, you can build something really unique and special."Like her mentor, Britt Cool focuses on businesses that can stand up to rival firms.
Execs at smaller firms, however, are often looking for more support, she adds. "They want to have a sort of partner in their thinking that can help them."It turns out, for the average Joe, trying to invest like Britt Cool is a lot like trying to invest like Buffett — impossible unless you suddenly gain access to billions of dollars and a much deeper well of investment research.
You'll also want to focus on who runs the show. Do you what you can to assess the management of any company whose stock you're looking to buy. And do your best to keep an eye on a stock's price tag. Like Buffett, Britt Cool looks to buy companies trading below their intrinsic value.
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