The 3 ways Tesla creates a personalized customer experience:
driver profiles
Users switch between profiles on Tesla’s touchscreen, which means the profile isn’t attached to a single key. Driver profiles are seamlessly integrated into the Tesla experience, which makes the car an extension of the driver and allows each person to drive the car in the way they want and that is most comfortable to them.
Tesla has an incredibly strong understanding of who its customers are—both as a whole and individually. By understanding each customer, what they are looking for in a driving experience and why they chose Tesla, the company can tailor the experience and change how the car drives to best meet their needs. A busy professional with a long commute will have different needs and therefore a different driving experience than a mom driving her kids around town.
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