A slew of new releases and enticing sales will soon abound. Here’s how to buy smart in the current market.
It’s been an interesting few years in the watch industry to say the least. Looking at 2023 alone, Swiss watch exports hit a recordacross the board in the secondary market, pre-owned watches continue to be a more than $22 billion dollar business with powerhouse brands like Rolex rolling out their ownremains strong, particularly in the U.S., which has become the most important single-country market for Swiss watches with exports reaching approximately $3 billion last year.
“Independent watchmakers are really strong in the market right now,” confirms Bain. “You used to see a watch frommaybe once every ten years, and last year, three or four of them came to auction. Then there are other more contemporary independents like Roger Smith and—to see watches that were made in the last decade rake in almost a million dollars is pretty phenomenal.” The rise of independents isn’t just reflective of a renewed interest in thoughtful design and technical innovation.
“I’ve always loved women’s watches,” Bain confesses. “I think the ideal watch size is from 36mm to 38mm, and 10 years ago, when the trend was these big 41mm or 42mm watches, you had to look to women’s models to find more accessible proportions that are far more timeless, not the product of a fad. And women are smart collectors,” he continues, “sometimes more than men. They’re not as speculative.
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