To differentiate within the RPA market and create new revenue streams, RPA service providers should capitalize on the growing hyperautomation trend, said Gartner analyst Arthur Villa live from GartnerTGI. Read more in itworldca. GartnerHT
The robotic process automation services market is highly competitive. New RPA services customers often purchase low-spend, low-profit engagements like RPA implementation, but more substantive revenue comes from customers who scale hyperautomation into higher spend, long-term engagements. To succeed within the RPA market, providers and firms must scale the spend of existing customers.
should capitalize on the growing hyperautomation trend and explore expansion into these three potential new services offerings.When first buying RPA services, many organizations want a tactical solution to automate specific tasks, such as third-party websites where user interface interaction is the only option available. The most common buyers are mid to senior-level managers within functions such as finance, accounting, supply chain or HR.
Similar to RPA implementation services, mid-level to senior-level business buyers are the ideal target for AI services. For more sophisticated customers, RPA services firms should target centers of excellence for domains like automation, data and analytics, or AI. Since the target of these services are business buyers, RPA services firms need to coordinate messaging about their services around improvements to the key performance indicators their target buyers are measured against.
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