Through new forms of digital artistry and cutting-edge technological innovation, today’s leading beauty companies hope to reach Web3-native consumers, create meaningful experiences and perhaps even clean up their supply chain. megdematteo reports:
A good collaboration in any industry pushes boundaries, inspiring customers to experiment with new ideas and forms of self-expression. So it’s no wonder that skincare and makeup brands are entering Web3 with the same aspirational energy that the beauty industry has always served.
Through new forms of digital artistry and cutting-edge technological innovation, today’s leading beauty companies hope to reach Web3-native consumers, create meaningful experiences and perhaps even clean up their supply chain., Global Brand President at NYX Professional Makeup, said that the L’Oréal-owned cosmetics brand has always championed inclusivity through its collaborations with independent content creators, bloggers and makeup artists.
“As the brand continues to evolve, it is important to advocate for this same representation in Web3,” said Joffredo. “Additionally, we understood the untapped territory within beauty in the metaverse.”, the world’s first beauty-focused decentralized autonomous organization to spotlight creators building beauty experiences within the Web3 ecosystem.
“GORJS integrates Web3 artists and beauty enthusiasts to lead the cultural conversation around what digital makeup artistry will be in the metaverse and beyond,” Joffredo said.Joffredo also said that transparency and self-expression in the metaverse is a natural extension of NYX Professional Makeup’s brand values, adding that digital spaces give beauty enthusiasts unique avenues to express themselves and interact with products.
More poignantly, digital spaces can also provide physical safety amid a politically polarized physical world. Last year, NYX
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