Instagram Reels doesn't seem to be doing so well. Here's a look at a few reasons why.
Instagram Reels appears to be failing to catch up to TikTok — that is, according to a recent report published by The Wall Street Journal. The report included an internal document, which contained a summary of “internal Meta research.”
That recent backlash, which occurred in late July, included reply tweets to an explainer video posted by Head of Instagram Adam Mosseri, in which he tried to explain recent changes to the app and IG’s pivot to video. Quite a few of the reply tweets that were critical of IG’s pivot to video came from well-known celebrities like Chrissy Teigen and from other, lesser-known-but-still-influential blue check Twitter accounts.
Mosseri announced the policy in a tweet then and it was described as “ranking for originality.” Essentially, this means that original content on IG would be valued more than content that was reposted from other apps, which would result in reposted content getting less attention than original content. Ostensibly, this was supposed to encourage more original content to be produced on IG and discourage users from reposting TikTok videos.
Instagram doesn’t understand its place The biggest issue that Reels faces is the fact that Instagram’s push for more original content and its pivot to video is a misguided attempt to compete with TikTok. TikTok and YouTube are already seen as established avenues for creators to build audiences and for developing careers in creating video content.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
PS5 shooter Synduality follows the sci-fi shooter trend into 2023 | Digital TrendsBandai Namco announced sci-fi third-person shooter Synduality at today's PlayStation State of Play, featuring giant mechs and monsters.
Read more »
Vampire Academy cast on playing beloved YA novel characters | Digital TrendsIn an interview with Digital Trends, the VampireAcademy cast speak about the pressures of depicting beloved characters from a popular youngadult series.
Read more »
Everything announced at the September 2022 Nintendo Direct | Digital TrendsWe're rounding up every game announcement from September's big NintendoDirect.
Read more »
Fitbit Inspire 3 review: my new favorite fitness tracker | Digital TrendsThe new Fitbit Inspire 3 is an accurate, affordable, and exceedingly comfortable minimalist fitnesstracker.
Read more »
Emporia Smart Plug review | Digital TrendsThe Emporia Smart Plug offers not just remote control of your electronics, but also a robust suite of energy-monitoring tools along with a great price tag.
Read more »
Sonos Sub Mini: Smaller, cheaper subwoofer is finally here | Digital TrendsSonos has confirmed that its much-rumored and anticipated Sub Mini is real and that it will start selling it on October 6 for $429.
Read more »