A step-by-step guide to avoid common pitfalls.
It’s a well-known problem: Organizations launch well-planned change initiatives with the best of intentions but then struggle to achieve their goals. To understand why this happens so often, the authors conducted a large-scale study that provided deep insights into the underlying challenges that organizations face when embarking on transformation initiatives.
The institution was grappling with technological disruption, shifting customer expectations, and mounting regulatory pressures, and they viewed their transformation program as the natural solution to these challenges.is a professor at Carlos III University and adjunct professor at IE Business School, where he researches employee adaptability and organizational change.
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