Friendly reminder to decolonize your beauty routine and throw money at Black-owned brands! These are our favorites.
, too. Ross started the hair-care line after years of perfecting a routine for her own natural hair and knowing that other Black women experienced similar struggles because of limited choices in the market.Of course, it wasn’t smooth sailing from idea to launch. After first pitching the idea to investors beginning in 2008 to no avail, Ellis Ross finally took it upon herself to create the beauty brand.
With the global impact of recent events around the Black Lives Matter movement, Davis says people are now willing more than ever to do what they can to show support. “I see a lot of people mentioning lists of Black-owned companies on social media right now,” she tells SELF. “I feel that everyone is completely outraged and disgusted at the number of Black men being killed by the police and would like to do what they can to support Black businesses and the Black community.
as a cruelty-free brand. François personally creates each product in his line, and is known to be very hands-on every step of the way—from conception to packaging to the formulas themselves.For François, creating a hair-care line devoted to natural hair was about more than hair.
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#BigLipstickEnergy: My Favorite Lipsticks from Black-Owned Beauty BrandsTHE DETAILS: \r\nGlitter got upgraded in a major way with Uoma Beauty's Black Magic Lipsticks. The packaging in itself is a wonder to look at, but even beyond that, this is no typical shimmer formula. It uses a multitude of glitters for a dazzling finish that reads multi-dimensional...and far from basic. This soft red shade has a sparkly sheen and is made with minerals and Brazil nut oil so it doesn't skimp on hydration. \r\nWHY I'M OBSESSED: \r\nI've been a fan of Uoma Beauty since the brand launched last year 2019. It's the first Afropolitan beauty brand that's all about self-expression, African Pride and inclusivity. Founded by CEO and creative director Sharon Chuter, each product has a purpose and is made with care, which you'll notice in the messaging and when you experience the products. (Chuter is also behind the PullUpOrShutUp movement on Instagram, which calls for transparency and progress in employee diversity by beauty companies.) What I love about this metallic red is it's surprisingly subtle, which you wouldn't be able to tell from the tube. You can build on the texture, and the metallic hue is iridescent but not too overpowering. \r\n...For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.SUBSCRIBE HERE
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