More than a decade after Ford Motor Company shut down its Mercury division, we wonder if the automaker's intermediate brand could come back to life in the era of electric vehicles car auto cars
This story’s independent illustrations are not affiliated in any way with Ford or Mercury.
Remember Mercury? Once a prominent name in the early automotive years, it took a backseat in importance as Ford let the brand fade into the afterlife as merely a gussied-up trim alternative to its blue oval donor models. The axe fell on the brand in 2011, and whilst Dearborn has no plans to revive it, we wonder what it could look like today as an all-electric lineup to battle against Polestar and Volkswagen’s ID models. After all, with Ford’s Model e division and the creation of the innovative BlueOval City mega campus, So, what could a future Mercury look like, and how would it differ from its Ford-supplied architecture? Let’s illustratively explore further.
As depicted in our design study, we’d expect to see a combination of sleek lines, sculpted surfaces, and bold, distinctive elements that reflect Mercury’s heritage while embracing a futuristic appeal. Key aspects include a large faux grille panel, frameless windows and segmented front-end DRLs that invoke memories of the Positioned between Ford and Lincoln, a Mercury revival would focus on interior quality and cutting-edge technologies within its vehicles.
One would expect Level 3 semi-autonomous driving, which enables hands-off driving in certain highway conditions. This system would be based on an advanced version of Ford’s BlueCruise, making Mercury vehicles ideal for long-distance travel or urban motorway commuting.
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