'We are thrilled to see R2 (as well as R3 and R3X) resonate so strongly with our community' says Rivian CEO RJ Scaringe
The response to the new Rivian R2 has been off to a strong start, with RJ Scaringe, the EV company's founder and CEO, revealing today that it had received over 68,000 reservations for the compact luxury SUV less than 24 hours after its unveiling. The automaker opened order books simultaneously with the unveiling of the upcoming model, with customers are required to pay a refundable $100 to reserve one.
Read: New Rivian R2 Starts From $45,000, Beats Tesla Model Y To 60 MPH People who can afford the larger Rivian will be its priority, though. Users of the rivianforums.com who own an R1S have reported that they received communications from the automaker saying they would be offered the first delivery slots if they reserve an R2. Despite that, attracting new customers to the brand is important for Rivian, which disappointed investors with its low production forecast in 2024.
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