The 2025 Volvo EX30 is a downsized EV with a price that puts mainstream brands on notice.
Electric cars aren’t just an opportunity for automakers to be friendlier to the planet. They’re an opportunity to try something new. That’s what Volvo is doing with its new EX30 crossover SUV.
Prioritizing a small car is also an interesting play for a premium brand. While Mercedes-Benz has its EQB and European-market EQA, the German automaker is putting more effort into high-end models. BMW has indicated it will offer affordable EVs at some point, but right now it’s filling out its lineup what electric versions of its traditional luxury models, like the 5 Series and 7 Series. Yet, a more affordable model made business sense to Volvo.
Refined design The EX30 moves Volvo’s styling forward. The scrunched-up shape is reminiscent of the XC40, and makes the EX30 seem like it’s trying to act tough despite its small size. At the back, broader rear fenders mean Volvo’s signature vertical taillights have been divided into two sections, giving the EX30 a distinctive, if unusual, look from behind.
Volvo also moved the glovebox and window controls to the center console, while most of the audio system’s speakers take up residence in a soundbar on the dashboard. It’s all in the name of reducing material use and keeping costs down. Annwall, the Volvo chief commercial officer, believes this simplistic layout will win over customers, calling large numbers of screens “gimmicky.” But customers used to traditional cockpit layouts will have to relearn a lot.
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