Fashion experts predict several trends for 2025, including the rise of elegant sleepwear as versatile outfits and the popularity of personalized bag charms.
For many of us, 2025 stretches ahead as a giant unknown. For trend forecasters, it’s already mapped out — or some of it, at least. Those in the business of predicting our next style choices have spent the fall collecting data they believe could foretell the months ahead. Fashion forecasters at WGSN, Heuritech and Pinterest Trends have been scouring catwalk shows, reading e-commerce data and analyzing social media posts to figure out what our wardrobes might look like in 2025.
From the surprising resurrection of the Gen Z-maligned skinny jean to an uptick in sophisticated sleepwear, here are five things experts believe you’ll be gravitating towards this year. Picture-perfect PJs Sleeping in your sleepwear is so 2024. This year, consumer trend forecasting company WGSN expects to see elegant matching pajamas as traveling outfits, beach cover-ups and more. Its e-commerce data shows that PJs were one of the strongest performing categories of vacation shopping. “That’s not because we are all spending more time in bed when on vacation,” WGSN’s head of womenswear, Sara Maggioni, wrote by email to CNN. “But because sleepwear items are now seen as hyper-useful, multi-functional items for vacationers… It’s this versatility that makes them a winning item in a world where luggage fees are becoming more and more expensive.” This summer, “Game of Thrones” star Sophie Turner was spotted poolside in the Côte d’Azur wearing a set of blue and white striped pajamas; while model Joan Smalls wore a black and white pair out in Milan. Bag charms It seems more of us will be taking a leaf out of Jane Birkin’s book in 2025. According to Jane Collins, head of footwear and accessories for WGSN, the rise of the bag charm speaks directly to our current interest in personal expression and exclusivity. “The power of this small but mighty item is its personalization and gifting potential, and its ability to cut across so many interest groups,” Collins wrote in an email to CN
FASHION TRENDS SLEEPWEAR BAG CHARMS PERSONALIZATION 2025