Life Cycle Impulse time for Bavaria's Model 3 rival. Do timid changes betray a car that was already a success?
Life Cycle Impulse time for Bavaria's Model 3 rival. Do timid changes betray a car that was already a success?Here’s a stat: BMW sold 83,000 i4s globally in 2023, which represents a third of the 250,000 i3s that found homes across its almost decade-long life. Proof that people still want EVs, then, just with a conventional silhouette that gently takes their hand rather than violently hauling them into the future.
Beyond that, the i4 is precisely as before. The range kicks off at a whisker over £50k for a 286hp, 6.0-to-62mph eDrive35. A mite under £60k secures you an eDrive40 with 340hp, a 0.4 second-swifter sprint and a larger 81.3kWh battery for up to 370 miles of range. But the car you see here is the £70k range-topper, and the only car with dual motors, AWD and a tricoloured M on the back.
He also lamented the lack of shift paddles to adjust the regenerative braking, something BMW certainly hasn’t amended in the last three years. You still have to dive into a touchscreen menu to toggle the stock D mode between three levels of ferocity or a default Adaptive mode. It’ll drop you down to a 4mph crawl in traffic so if you want a one-pedal car – like the i3 pioneered all those years ago – you must flick the gear selector into B.
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