From the rise of accessible luxury to the emotional connections with pets, these campaigns reflect a broader cultural movement towards authenticity.
From the rise of accessible luxury to the emotional connections with pets, these campaigns reflect a broader cultural movement towards authenticity and inclusivity.In a notable departure from model-driven storytelling, luxury brands appear to be pivoting towards product-focused campaigns this holiday season.
While Balenciaga and Celine opted for a direct, almost minimalist approach to their campiagns, Roger Vivier’s 2024 Holiday Season Campaign embraced the festive season by showcasing both signature designs and new releases. Here, Roger Vivier exemplifies the art of emotional storytelling through objects. By focusing on the product set against an instantly recognisable vintage-inspired festive background, the brand encourage consumers to project their personal stories onto the item.
Golden Goose on the other hand, captures the essence of individuality and unapologetic togetherness with Golden Club — a dreamlike world where rebellious characters come together to embrace their wildest desires. Nostalgic references to the ’90s are seen with dazzling crystals and sharp tailoring intermingle with delicate knits and velvet sets, all punctuated by bold eyelets, metalware, and vintage silver detailing.
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