2024 Rose Parade, Rose Bowl Game generated $245 million in economic impact, report says

This year's Rose Parade and Rose Bowl Game brought nearly a quarter of a billion dollars the local economy, according to a newly released report.

This year's Rose Parade and Rose Bowl Game brought nearly a quarter of a billion dollars the local economy, according to a newly released report.This year's Rose Parade and Rose Bowl Game brought nearly a quarter of a billion dollars the local economy.

The report also showed that local residents spent an estimated $70 million related to the events, with many attendees of the parade and game also visiting downtown Los Angeles, Hollywood, Santa Monica, Disneyland and Universal Studios.

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