Biometric technology like Amazon’s pay-by-palm is already in hundreds of stores. Facial recognition to buy things is next, and restaurants are already…
Biometric payment options are becoming more common in the U.S., such as Apple Face ID enabling app purchases, and Amazon's introduction of pay-by-palm technology in stores.
Automated fast food restaurant CaliExpress by Flippy, in Pasadena, Calif., opened in January to considerable hype due to its robot burger makers, but the restaurant launched with another, less heralded innovation: the ability to pay for your meal with your face.CaliExpress uses a payment system from facial ID tech company PopID. To activate it, users register with a selfie. Then they can opt to be recognized and then PopID's facial verification confirms the transaction.
"Our focus on biometrics as a secure way to verify identity, replacing the password with the person, is at the heart of our efforts in this area," said Dennis Gamiello, executive vice president of identity products and innovation at Mastercard. He added that based on positive feedback from the pilot and its research, the checkout technology will come to more new markets later this year.
"We believe our partnership with JPMorgan is a watershed moment for biometric payments as it represents the first time a leading merchant acquirer has agreed to push biometric payments to its merchant customers," Miller said."JPMorgan brings the kind of credibility and assurance that both merchants and consumers need to adopt biometric payments."
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