2024 Maserati Quattroporte EV To Rival Taycan, Model S Plaid via insideevs.com
. The Quattroporte EV should start in the region of $150-175k, with Grasso hoping to move Maserati away from the mainstream executive segment and into premium luxury. When quizzed on Maserati's new pricing strategy, he had the following to say :
“We’re making the choice of not doing that. As a luxury brand, you want to choose what not to do, and then you choose what to do. This is not where I’m going to play. We are not for everybody. We are for those that are willing to pay a premium to have a unique performance and luxury experience.”The Quattroporte EV will reportedly be based on the STLA Medium platform, which can accommodate over 1,000 hp.
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