2023 Toyota Prius First Drive: The Car That Democratized Electrification Gets a Beauty Makeover
Photo: V.Aubé 2023 Toyota Prius, three-quarters rear • Auto123 gets in a first drive of the 2023 Toyota Prius.
For 2023, the most famous hybrid car in the world enters its fifth generation. This new edition has for focus to deliver not just good fuel economy but, yes, driving pleasure. And, yes, aesthetic beauty. With this in mind, we headed to Southern California at the invitation of Toyota Canada. The occasion, a first drive of the spanking-new 2023 Toyota Prius.There's no doubt about it, the new Prius silhouette is a hit. During our drive in the area surrounding Del Mar, California, passers-by and other motorists were liberal with their thumbs-ups. Even when we stopped to take a few snaps of the car, the Prius elicited reactions.
As for the front end, it's definitely the prettiest snout in the history of the model. Toyota's designers will be grafting that nose onto other of its models in the near-future, of that we can be sure.Here too, the redesign improves the model. The dashboard is based on the Toyota bZ4X's formula, with a small driver data screen recessed behind the steering wheel. The central touchscreen is 8 inches in the XLE AWD model and 12.3 inches in the Limited AWD model.
The same applies to the trunk, which is on the small side. There is a price to pay for riding in such a sharp-looking car. Rear visibility is also poor .The Toyota Prius XLE AWD is likely to be the most popular version, if only because of its lower price than the Limited AWD. Riding on the same 19-inch wheels as the Limited, the Prius XLE AWD gets an 8-inch infotainment touchscreen, heated front-row seats with eight possible adjustments, Softex upholstery and even a heated steering wheel.
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