When Super Bowl LVII kicks off Sunday night with the Kansas City Chiefs taking on the Philadelphia Eagles in Glendale, Arizona, big marketers will be battling it out during the Fox broadcast as well.
Their prize? The chance to capture the attention of more than 100 million viewers expected to tune in for the big game. This price of entry is steep: Some advertisers are paying more than $7 million for a 30-second spot, and that doesn't include the cost of making the ad itself.
Popular celebrities offer goodwill to a brand and help it stand out from the 50-plus or so advertisers during the big game. But with so many stars in ads, it can be harder stand out in a crowded field. One unusual star this year: Jesus. A group of Christian donors is paying top dollar for two ads that promote the "He Gets Us" religious message.Another tactic that advertisers use to win over viewers is recreating beloved movies and TV shows. This year, online shopping site Rakuten is making a splash by enlisting Alicia Silverstone and Elisa Donovan to recreate a scene from 90s rom-com "Clueless.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Super Bowl 2023 Livestream: How to Watch Super Bowl LVII OnlineThe Kansas City Chiefs face off against the Philadelphia Eagles at Sunday's SuperBowl, with kickoff expected around 6:30pm ET. Here's where to find a livestream to watch the big game online.
Read more »
Super Bowl LVII: A guide for getting around downtown Phoenix and Glendale for Super Bowl eventsWith the Super Bowl Experience set to take place at the Phoenix Convention Center and Margaret T. Hance Park in Downtown Phoenix, and the game itself set to take place in Glendale, those who want to drive to attend the events could face some obstacles, from street closures to high parking fees.
Read more »
After ‘Crypto Bowl,’ Super Bowl LVII Will Be a Crypto BustThere won’t be any national ads from cryptocurrency companies during Super Bowl LVII, according to a spokesman for Fox, a reversal from last year’s game when firms splurged on star-studded commercials.
Read more »
Super BowlSuper Bowl news and information about when is the Super Bowl, the Super Bowl halftime show, Super Bowl odds, Super Bowl scores, where the Super Bowl is this year, the date of the Super Bowl, what channel the Super Bowl and more NFL playoffs coverage.
Read more »
Super Bowl 2023 halftime show: What to know about Rihanna's performance at Super Bowl 57You probably know that rihanna is taking the stage at the SuperBowlHalftimeShow And maybe you already know who's singing this year’s national anthem, as well as the Black national anthem. Or maybe you don’t know. We’re here to help. SuperBowl
Read more »
Texans cross state lines to wager on Super Bowl LVIIWhich team do you think will win Sunday? Millions of Americans are placing their wagers, with many of them heading to states where sports betting is legal.
Read more »