With the M&M's 'spokescandies' being retired following online outrage and a Tucker Carlson segment, many Super Bowl brands are leaning into less-indulgent campaigns that seem destined to become cable news fodder
LVI were defined by a wave of crypto ads , the ads airing during the upcoming Super Bowl LVII are shaping up to be defined by culture wars, with a candy ad apparently responding to a conservative cable news segment, and ads for nonalcoholic beer, sugar-free soda and the issue of food waste all on tap.
Lest you think the big game is getting too soft, there will also be Walter White shilling for a snack food and Serena Williams and Brian Cox selling beer, so the classic genres will be well represented.
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