Ram's latest iteration of its Built to Serve line of Ram 1500 pickups is out, and this time the truck maker honors emergency medical services personnel.
maker honors emergency medical services personnel, the folks who bring lifesaving aid to your door.
As we've emerged from a pandemic and are settling into an endemic, the choice to honor EMTs and other emergency field workers seems a natural one. It's a group of folks who have a critical role in society, especially in the past couple of years. “The Ram 1500 ‘Built to Serve’ EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” said Ram CEO Mike Koval Jr.
Inside, it shares features from the other Built to Serve trucks: the Velcro upholstery panels that allow you to adhere department or unit patches, along with the PALS/MOLLE webbing on the front seat backs for organizing gear. And of course there's badging inside the truck as well as outside.
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