'It was a hip-hop L.A. Super Bowl once-in-a-lifetime moment.' Here's what the team behind the Emmy-nominated 2022 Super Bowl halftime show has to say about the historic 12-minute spectacle.
greatest Super Bowl halftime shows ever,” says Hamilton, 56. “That [artist] lineup changed the world – they changed music, they changed politics, they changed the way that we dress, they had a seismic influence in music, culture and beyond and not one of them had been on a Super Bowl bill before, and all of a sudden they’re all on the same Super Bowl bill, and by the way it’s [near] Compton, where some of this started, where“And, of course, you’ve got the home team in the final.
Blackstone thinks this year’s halftime show had both universal and specific appeal. “Our world is going through a lot right now,” he says. “People were excited to see people have fun. People were excited to see people interact with one another. We cannot [overlook] the fact that there was something cool about seeing hometown heroes be in L.A. and get to be celebrated as well.
He notes that this year’s Super Bowl halftime show is fundamentally different from most others, which are often highlights from their tour set lists. “We’re not preparing for a tour. You’ll never see that happen again. This is a one-off – and it happens to be the biggest one-off in the world. We had to execute it with precision. I hope it gets the flowers it deserves.”
“The level of expectation for this particular Super Bowl was monumental. I’m proud of it. That’s going to live on forever as a real kind of moment in time. “I’ve done just about every other music show in the world. So when you get the call from the Grammys …you want to do it differently and you want to do it magically and you want to really make a difference. You definitely want to put your stamp and energy on it – and I’m big on energy. So COVID at first terrified me because you’re in a room with no energy. Then I [realized] that’s going to give me an intimacy that no other director who had done the Grammys before was given.
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