While it’s only two stores, the locations on Legacy Drive in Frisco and Preston Road in Plano are every grocer’s sweet spot.
Rendering of the H-E-B store in Plano that's scheduled to open in fall 2022 on the southwest corner of Preston Road and Spring Creek Parkway.This is one in a series of stories exploring key questions facing the Dallas-Fort Worth economy and its top business players in 2022.
H-E-B has been disrupting grocery markets in Texas for decades. In 2022, it’s Dallas-Fort Worth’s turn when the popular chain opens its first namesake stores in an already highly competitive market. Will H-E-B, which also operates six Central Market stores in Dallas-Fort Worth, quickly take away market share from the likes of Walmart and Kroger as soon as the doors open this fall at its two locations in affluent neighborhoods?
The stores on Legacy Drive in Frisco and Preston Road in Plano are in every grocer’s sweet spot, surrounded by Collin and Denton counties’ constant, nationally ranked and celebrated population increases, which are still generating most of D-FW’s growth.
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