Old-school endorsement deals don't seem to satisfy celebs anymore:
In 2019, Americans ceded all control to celebrities. "Dress me," we begged, and Rihanna gave us Fenty. "Make me smell good," we demanded, and Michelle Pfeiffer, Lionel Richie and J.Lo heeded the call. "Wait, would you… register me to vote?" we asked, and Ariana Grande actually did it. "Run for president!" we begged Oprah and Kanye and Dwayne "The Rock" Johnson.
Ahead, 15 major moments from what we can only hope will be remembered as The Year of the Celebrity Beauty Brand. Tracee Ellis Ross: Pattern BeautyTracee Ellis Ross' September 2019 launch, Pattern Beauty, may be the single most important celebrity beauty brand to ever exist, for the simple fact that it exists for a reason : It caters to a severely underserved market and inspires women of color to celebrate their "juicy and joyful" curls and coils.
Kim Kardashian: KKW BeautyFor KKW Beauty, 2019 was a year of Konstant Kollabs: with sister Kylie Jenner, with model Winnie Harlow, and with longtime makeup artist Mario Dedivanovic.
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