Coinbase has revealed how many people scanned the QR code in its Super Bowl ad 🚀
Coinbase had been prepared to handle millions of simultaneous hits during its Super Bowl ad, but chief marketing officer Kate Rouch said "the volume we experienced was astounding."hits to its landing page in a single minute — far more than its engineering teams had anticipated.
Although Coinbase had been prepared to handle millions of simultaneous hits, chief marketing officer Kate Rouch said "the volume we experienced was astounding in comparison to our projections.""We also saw engagement that was six times higher than our previous benchmarks. Understandably, this volume led to us temporarily throttling our systems. Hats off to our engineering team for getting the site back online so swiftly, and allowing us to welcome more people to the cryptoeconomy.
"Crypto has a loyal community who communicate in memes, so it was important to me personally to see that the community had fun with this moment."
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