2 questions that helped Patagonia's CEO go from packing boxes for $6 an hour to leading a $3 billion brand

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2 questions that helped Patagonia's CEO go from packing boxes for $6 an hour to leading a $3 billion brand
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2 questions that helped Patagonia's CEO go from packing boxes for $6 an hour to leading a $3 billion brand (via CNBCMakeIt)

Patagonia CEO Ryan Gellert is seen on stage during the "Earth Is Now Our Only Shareholder" keynote session during 2023 SXSW Conference and Festival on March 12, 2023 in Austin, Texas.Patagonia CEO Ryan Gellert is the first to admit that he's "the last person anybody should ask career advice," he said in conversation with Katie Couric at the South by Southwest conference in Austin, Texas, recently.

When he got a phone call a week later, Gellert was "convinced" that as an MBA holder, they'd line him up with a corporate job. "And they said, 'No, we'd love to offer you $6 an hour to come pack boxes in the warehouse.' And I thought about it long and hard. And in the end I said, 'Yeah, I'll do it.'"

"If he gets an idea," Gellert explains, "the first thing he does is take a step in that direction. He doesn't necessarily plan the next 10 years. He just takes a step in that direction." Gellert jokes that he hoped Chouinard might lose focus on transitioning the ownership of the company in the midst of the pandemic. But Chouinard kept raising the issue of finding another owner and committing more of Patagonia's to conservation efforts. Two years later, in September 2022,

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