Denim is considered one of fashion’s most environmentally-damaging categories, but these brands are reducing their impact with biodegradable fibers, plant-based dyes, and more
, has been passionate about sustainability for more than a decade; her family’s factories are vertically integrated, meaning every step—spinning the yarn, weaving the fabric, finishing the garment—happens in the same facility. Her family invested in water-reduction technology early on—a pair of DL1961 jeans is made with just 10 gallons of water, and 98% of it is recycled—and they were the first to add Modal and Lyocell, which are lower-impact and biodegradable cellulose fibers.
Below, we’ve outlined more denim brands designed with the planet in mind, from a first-of-its-kind biodegradable jacket to a hemp-blend stovepipe. In addition to “voting with your wallet,” it’s worth pointing out that jeans were literally invented as workwear back in 1873; they’re meant to last a few years, if not a few decades. So invest in the pairs you really love, wear them often, and take pride in the rips, the frayed edges, and the faded washes.
AG hopes the project can be a model for the entire denim industry in the future: “There is a responsibility for big companies with large manufacturing programs to step up and adopt more eco-friendly processes,” Samuel Ku, AG’s president and creative director, said in a release. “It takes wide-scale investment and adoption to really move the needle in terms of impact, as well as drive down the costs of sustainability so that we can see it become the new norm for all brands.
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