And why they are (or aren’t) worth your money, according to the creators that blew them up
Photo-Illustration: by The Cut; Photos: Retailers TikTok has a way of making even the most ridiculous ideas sound perfectly normal. Using sexual lubricant as a make-up primer? Sure, why not. Dotting eight dots of eyeliner around your eyes to hypnotize men? Anything is fair in the search for love. Applying your foundation with a jade roller instead of a brush? Don’t knock it until you try it.
$35 at Dior Buy @media screen and { .page-header .disclaimer-text_revenue, .section-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } The Perfume Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $325 Just 1.2 ounces of Maison Francis Kurkdijan’s Baccarat Rouge 540 sells for $142, but that hasn’t stopped TikTok from becoming obsessed with the perfume.
“I first came across the product two and a half years ago,” Sandoval told the Cut. “I went to Sephora to ask if they could show me how to apply lashes, and while the glue was drying, I told the girl helping me, ‘Too bad you don’t have anything for these ugly bags of mine.’” On darker skin tones, TikTok creator Nasrin Sampson says it gives a lit-from-within glow but is too light to wear alone. “It’s more like a blush topper for me,” she explains. “I wish they made a deeper shade of it because it’s honestly the perfect blush consistency.”
According to Ashley Murphy, the director of digital integrated marketing at Rare Beauty, the brand saw sales of the Soft Pinch Liquid Blush increase 100 percent from April to May. Among the eight shades in the collection, Happy, a dewy cool pink; Joy, a dewy muted peach; and Bliss, a matte nude pink, are the top-sellers.
If you’re specifically looking to treat KP, or keratosis pilaris, as the product was originally meant for, he recommends following up the scrub with moisturizers made with lactic acid or urea, like First Aid Beauty’s KP Smoothing Body Lotion with 10% AHA, Cetaphil’s Daily Smoothing Moisturizer for Rough & Bumpy Skin, and Skinfix’s Resurface+ AHA Renewing Body Cream.
$38 at Sephora Buy @media screen and { .page-header .disclaimer-text_revenue, .section-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } L’Oréal Infallible 24HR Fresh Wear Foundation In A Powder $12 When Rocio Soria tried L’Oreal Paris’s Infallible Fresh Wear Foundation-in-a-Powder in early February, she had around 850,000 followers on the app, where she goes by @rocio.
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