13 Brass-Eliminating Purple Shampoos to Try if You Have Bleached Hair

The best formulas for blondes:

Author:Ruby BuddemeyerPublish date:Jul 13, 2018As any blonde who owes their color to a salon or a box well knows, the time, effort and funds that go into getting it can be quite significant. And considering the extra strain the summer months can put on hair —that combination of sun, hot tools and excessive washing can fade color fast — there's no time like the present to employ the best color-preserving strategies.

But before you run out to the store and pick up just any violet formula, O'Connor suggests taking a peek at the ingredients label first. "You should avoid any yellow-toned ingredients like argan and olive oils, since they'll actually cause your blonde to yellow quickly," she advises.

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