Meet the Desi babes you need to follow.
So much of our identity plays out in the way we choose to present ourselves to the world.rituals, passed down between generations, are one of the richest sources of heritage, but the distinct spin we put on things, is what makes it so individual.
Notions of beauty continue to evolve depending on what's being prescribed by our culture at the time, but also – crucially – by the tastemakers taking the reigns and dictating what's beautiful to them. With social media opening the world up exponentially, we're more able than ever to be inspired by what we see across the globe.
Both in South Asia and across the continents – where first, second and third gen trend-setters are mixing different facets of their identity – a beauty revolution is at play, showcasing and celebrating individuality."I was born in Bangladesh and moved to the states at the age of 10," explains beauty influencer Nusrat Ali., two years ago to celebrate how powerful I felt within my skin.
"Ultimately, I created my Instagram as a space to celebrate the skin that I am in. My main goal is to increase South Asian representation within the beauty space because there is definitely not enough."
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