Early September, Walmart announced the launch of Walmart+, a membership program that offers a host of benefits to the company's retail customer base.
Early September, Walmart announced the launch of Walmart+, a membership program that offers a host of benefits to the company'sbase. At $98 per year or $12.95 per month, the service has inevitably been compared to Amazon Prime.
A new survey shows that Walmart's new program has hit its mark. Piplsay Research conducted an online survey of 20,179 Americans earlier this week, which found that 11% of respondents had already subscribed to Walmart+, less than two weeks after the service launched. An additional 27% of those surveyed said that they"may go for it soon." A full 47% said they hadn't heard of Walmart's membership program yet. More than a third of those surveyed said they were most excited about the unlimited free delivery, while 24% said they like the same day/one-hour delivery window. Fourteen percent of respondents were impressed by Scan & Go, the self-checkout feature, while 12% were excited about the fuel discounts.
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