'Try before you buy' has a whole new meaning in 2020.
, the leading beauty tech provider of virtual testing. Since then, brands like L'Oréal Paris and Garnier have embraced these futuristic makeovers, along with other big name beauty companies like Chanel, Redken, and Avon.
According to Vivianna Blanch, vice president of integrated consumer communications at L'Oréal Paris, traffic toincreased while large portion of the U.S. were under stay-at-home orders. "Since physical testers are typically not available at our points of sale , our tool enables a user to ensure they have the perfect shade before making a purchase," Blanch previously toldSure, there's a perfectly good health reason to opt for contactless makeovers.
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