There's a whole new crop of candle brands you should catch a whiff of, for a number of reasons:
Author:Stephanie SaltzmanUpdated:Apr 10, 2017Original:Apr 5, 2017In this Pinterest- and hygge-obsessed time, a dominant shopping trend — across multiple categories — is the idea of nesting. Wrapped up in the cliché of millennials choosing to stay in and watch Netflix over going out is the fact that they also seem to absolutely love stocking up on cozy home goods. Fancy-looking scented candles, evocative of oh-so-2017 self-care, play into this theme.
For starters, many of them are far easier on your bank account than the aforementioned companies. In fact, not one of the candles listed below costs more than $50. It also just so happens that they're all highly Instagrammable. Just saying. Boy SmellsReasons to love it: Founded in 2014, Los Angeles-based indie brand Boy Smells uses a blend of beeswax and coconut oil for its candle base, which supposedly makes for a "rich" burn. With moderately priced scents neatly organized into four categories , the entire line is accessible yet fully covetable. The fact that the boxes and black glass containers happen to feature a lovely shade of Tumblr Pink is merely icing on the millennial-bait cake.
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