Navigate around these common branding pitfalls to strengthen your reputation and boost audience engagement.
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We have seen the recent backlash against big brands that get too politically involved and launch woke or controversial campaigns. Brand marketers and CMOs need to redefine their brands’ social and cultural roles in society — now and in the unforeseen future. – Businesses often focus on their expertise and awards, but that doesn’t resonate with customers. Instead, leaders should position their credentials in a way that solves the customers’ pain points, making them the heroes of their story and showing how the brand enhances their journey. –One mistake is hyperfocusing on the rare negative review.
Don’t try to associate your brand with something positive in the news if your company did not have anything to do with it. For example, if an Olympic athlete wins a gold medal, give your congratulations, but do not make your company logo larger than the congratulatory message or make it seem that you have been sponsoring the athlete since the start.
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