I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty. I am a WE NYC and digitalundivided mentor as well as an advisory board member of Million Dollar Women, Women Startup Lab, and Aleri Research..
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"Alliances can be tricky," Kaufman sighs. Alliances must foster mutual benefits and can exist only as long as they are advantageous to both parties. The concept of gaining a marketplace advantage by teaming up with another company whose products or services fit well with your own is not only seductive, but it's also critical for an increasing number of businesses.
"That's premature," said Kaufman."You need to date and get to know each other." Here are some rules of the road."First, determine why you would work together," Kaufman points out. Do your companies have complementary skills or are you adding extra capacity to each other? Understand the strengths and weaknesses of each firm. Determine how the alliance fits into your business plan.
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