From Vivienne Westwood Spring 2012 Menswear to Versace spring 2023 menswear to Off White's 'Track and Field' Spring 2019, here's a look at how the Olympic Games have influenced fashion.
Vivienne Westwood Spring 2012 Menswear Collection Runway Show in Milan, Italy. For her Spring 2012 menswear collection Westwood was inspired by the upcoming Summer Olympic Games to be held in London in 2012.
Off White’s “Track and Field” Spring 2019 Ready to Wear Runway Show at the Garage Amelot on September 27, 2018 in Paris, France paid homage to one of the most popular sports in Olympic history. The show saw Olympic athletes hit the runway and featured Abloh’s ballernia-esque ball dress. Tennis player and Olympian Serena Williams wore a shorter version of the look from the Off White x Nike Queen collection for the US Open Tennis Championship in 2018.
Emporio Armani and EA7 Sports Spring 2020 Collection Runway Show on June 15, 2019 at the Armani Headquarters in Milan, Italy. Armani’s EA7 Sports collection combines fashion and innovative technology to support athlete ambassadors. The brand became the official outfitter of the Italian Olympic teams starting with the 2012 summer games in London.Image Credit: Masato Onoda/WWD
For its fall 2020 runway show and unofficial-official campaign for the 2020 Summer Olympic games in Tokyo, Nike kicked-off New York Fashion Week with all encompassing showcase of eco-friendly sports gear inclusive of sneakers for Olympic athletes and sports enthusiasts alike. Nike enlisted Olympic athletes for the runway show and paid tribute to basketball player Kobe Bryant at The Shed performance space in New York.
Excitement surrounding the Summer Olympic games permeated the Louis Vuitton Spring 2025 Menswear Runway Show held at Maison de l’Unesco on June 18, 2024 in Paris, France. On the eve of the Olympics singer and creative director for the brand Pharrell Williams billed the show as an “homage to mankind” with models in looks honoring the sport of the game.Christian Dior Haute Couture Fall 2024 show at the Musée Rodin in Paris, France on June 24, 2024, went for Olympic gold.
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