The 2021 holiday shopping season has already begun, bringing with it new changes to how retailers operate and consumers do their shopping.
that 2021 holiday sales will grow between 8.5 to 10.5 percent from 2020, with overall sales between $843.4 billion to $859 billion. Online shopping is also expected to increase between 11 to 15 percent for a total of $218.3 billion to $226.2 billion.
Other reports show that the pandemic is largely not impacting consumers’ holiday spending plans this year as opposed to last year. A shows that nearly 40 percent of respondents stated the pandemic isn’t impacting their holiday spending and 30 percent said they are anticipating spending more this holiday season.Unlike last year’s holiday shopping season — which was prior to the COVID-19 vaccine rollout — forecasters anticipate a large return to in-store shopping this season. AAccording to a5. Savings Are Lower Than Usual
Although holiday deals have started early, forecasters see the discounts as being less than previous years’ offerings. Adobe expects smaller discounts in major gifting categories like apparel, electronics, appliances, toys, sporting goods, furniture and tools, with goods three percent more expensive than last year. The price increase can in many cases be attributed to supply chain disruptions, as some items are now harder to get than before.
, 70 percent of Millennial and Gen Z surveyors said they are interested in participating in a shoppable livestream.
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