Early-career advice from a sage and experienced chief executive officer whose career path has included corporate behemoths and startups alike. Cary Rosenzweig answers nine questions fledgling marketers should ask themselves when starting out.
There are some people who simply think differently. Cary Rosenzweig is one of these people. His perspective is informed by a career path that has taken him through the functions of marketing and general management, the landscape of huge corporations and small startups, and the product lines of consumer package goods, small business software, and consumer web services.
Given his breadth of experience, Rosenzweig is well-positioned to provide insight on career management. Below are ten questions Rosenzweig suggests fledgling marketers ask themselves. “‘Begin with the end in mind,’ as Steven Covey wrote. How does each career step move you toward your goal? You will achieve your long-term goals by having important skills that take a long time to achieve. I’m talking about a 30-year career path.
Of the companies I’m evaluating, do I know how profitable are each company’s products, especially on the margin? “Products with high marginal profits tend to have large marketing budgets. It makes sense since each marginal product sold drops big profits to the bottom line. Products with relatively low marginal profitability cannot sustain bigger marketing budgets, so they cannot attract and retain top marketing talent. So, you won’t get good experience and training. Brutal, but true. This concept applies also to specific products and brands within a larger company. Not all brands are equal.
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