Overused marketing jargon weakens messaging. Learn why buzzwords fail and how clear, benefit-driven language helps brands connect and engage more effectively.
like, “Our strategy creates a seamless experience, helping brands use data-driven insights to drive engagement, build authenticity and tell compelling stories with a human-centered approach?” You’re not alone. According to, being overly formal was listed as a pet peeve by nearly half of consumers , with two-thirds feeling the same way about brands using overly complicated language. Additionally, 54% of consumers have come to expect marketers to deliver well-written communications.
Rather than stating, “We prioritize authenticity,” say, “We build trust by consistently delivering value and staying true to our brand promise.”Storytelling is powerful, but “brand storytelling” has become a vague, overused term. Instead of making the brand the hero, shift the focus to customers. Using “customer-centric narratives” ensures your messaging is relevant and relatable, making it more likely to engage and inspire action.
Reframe, “Our platform provides a seamless experience,” to, “Our platform is designed to be effortless and intuitive, so you can focus on what matters.”The word “leverage” has been overused in business jargon to the point where it can sound pretentious. A more straightforward phrase like “use to your advantage” makes messaging clearer and more relatable.
Clear Messages Marketing Messages Marketing Buzzwords Cheryl Robinson Forbes Communication CMO Leadership Words Not To Use In Marketing
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