OK, we admit a couple of these are controversial choices.
Swedish manufacturer Volvo is another carmaker that has chosen to flatten its logo, taking the shine out of its previous metallic design. Love or hate the new look, there's a fascinating tale behind the logo, and it's one steeped in mythology and ancient symbolism. The Volvo logo is the symbol of the Roman god Mars, long associated with war and weaponry, but it's also the alchemist symbol for iron and symbol of masculinity.
Volvo needed a badge that lived up to its reputation for safe, sturdy and reliable vehicles, and it adopted the circle with upward-pointing arrow in the 1920s. The name 'Volvo' itself means 'I roll' in Latin, although the association with wheeled vehicles is fortuitous because this actually refers to the company's original output: ball bearings.Even a quick glance at the Alfa Romeo logo is enough to tell us there's a decent story behind it, and you wouldn't be wrong.
Otone Visconti, a knight from the former ruling family of Milan who fought in the First Crusades, is said to have taken the symbol from the shield of a Saracen he defeated in battle. Alfa Romeo, however, claims that rather than being eaten, the man is in fact emerging from the snake, purified and renewed in a symbol of rebirth.Sometimes the history behind the best car logos is a little cloudy, as is the case with the 'bowtie' marque adopted by American carmaker Chevrolet.
Durant himself claimed the design was inspired by wallpaper in a French hotel, and this version was upheld in Chevrolet's 50th-anniversary publication. According to his wife Catherine, a 1911 newspaper advertisement for 'Coalettes' fuel was the source of inspiration. Meanwhile, their daughter Margery, claimed Durant simply sketched out a nameplate design in a moment of inspiration"in between the soup and the fried chicken" one evening.
Chevrolet itself acknowledges the uncertainty, with its 100th-anniversary publication stating that logo's true origin is unknown.Last on our list of the best car logos is Britain's Aston Martin. Sleek and elegant, thewas reworked by Peter Saville in 2022 to slim it down. Saville replaced the gradient background with a solid racing green and ditched the fussy semi-circular line on the wings, which seemed no longer necessary.
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