Media executives anonymously predicted 2022's industry-shifting events, including Bob Iger coming back as Disney CEO and Shari Redstone selling ViacomCBS.
CNBC spoke with 10 media executives who anonymously predicted one significant industry event for next year.
Projections included Bob Iger returning as Disney CEO, Shari Redstone selling or merging ViacomCBS and Apple buying a movie studio.Chairman of Disney Michael Iger arrives for the Allen & Company Sun Valley Conference on July 06, 2021 in Sun Valley, Idaho.New year prediction pieces are a journalism standard. But instead of giving my own projections, I asked 10 media executives, the promise of anonymity, to give me their best guesses on what's going to happen in 2022.
The rules were simple: The prediction could be anything related to the media and entertainment business, but it had to be significant and couldn't be obvious.I'll revisit the predictions at this time next year to see how they turned out, and then poll 10 new executives for their 2023 predictions.One executive said Roku will buy Lionsgate's film and TV production studio.
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