10 Latinx-owned beauty brands you should be shopping during HispanicHeritageMonth & all year round.
Every year, we celebrate Hispanic Heritage Month from September 15 to October 15. It’s a good time to amplify Latinx voices and brands to have on your radar well after the celebrations are over. Here at STYLECASTER, there are 10 Latinx beauty brands we can’t get enough of—and that’s just the start. This is not even close to a comprehensive list. It’s crazy to think that only about 1 percent of Latino-owned businesses launched between 2007 and 2012 in the U.S.
Just getting a company started is a challenge but these Latinx-owned brands flourished, with many starting to sell their haircare, skin care and makeup on the shelves of Target, Walmart or Sephora. That’s seriously major. These retailers make it easier than ever to support Latinx-owned businesses while you’re running errands. You can’t go wrong with an Alamar Cosmetics bronzing palette or Reina Rebelde liquid eyeliner.
Be sure to shop from even smaller brands too, such as Elba Vegan Skincare and Ella’s Eve Cosmetics. These small-batch brands won’t let you down—especially when it comes to grabbing gifts for others. The holidays are just around the corner, after all. Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.Alamar Cosmetics Gaby Trujillo launched Alamar Cosmetics in 2018, a brand that takes its name after her hometown in Cuba. Just over two years later, and the brand has launched at Target.
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