Brandy Melville, launched in the US in 2009 and quickly became one of the hottest teen clothing labels, achieving number
, launched in the US in 2009 and quickly became one of the hottest teen clothing labels, achieving number one rank in up-trending brands by 2014 beating rivals American Eagle, Free People, and Urban Outfitters to the top spot.
It’s now on track to be just as popular in the UK, with four London-based stores opening since 2012 and plans to expand into So what exactly is it about this brand that makes it such a hit with teen girls? Here are ten interesting1. The company is well known and loved in the USA but it’s actually an Italian brand. Brandy Melville has 40 stores in Italy with the first opening in 1994. Founderhas produced merchandise for several Italian brands and it was his son, Stephan Marsan, who was responsible for taking the brand overseas.
5. The company’s product research team is made up of teen girls. The team of 20 girls works out of the Santa Monica store and is paid to research and come up with new ideas for clothing styles and t-shirt designs and to give their opinion on new season pieces.6. In 2015 Brandy Melville was sued by rival brand Forever 21 in a claim that the retailer had copied a red with white medallion pattern fabric print copyrighted over 2 years ago, causing damages to its business.
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