managed it with relative ease. Appearing on the scene in 2006, its rise to the top has been meteoric and it’s now one of the most popular fashion brands in the UK.
But what do you know about the company behind the quirky name? Here are some fascinating facts you never knew about Boohoo.Despite the many millions of pounds that Boohoo now turns over, the company wasn’t set up by wealthy billionaires. Mahmud Kamani is the son of a Kenyan immigrant who started out selling handbags on a market stall. The other half of the partnership, Carol Kane, describes herself as coming from a working class background and as being a “proper northern lass”.
doesn’t have fixed ideas in advance about the collection of clothing it will release. Instead, it relies on a very fast turnover of products, testing tens of new items with customers every day.only reproduce items which prove to be a top-selling line. For the tester batches, only small quantities are produced meaning only a few tens will be made of some items, not hundreds or thousands.Although it typically takes 4-6 weeks to release a new line,7.
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