Alfred Hitchcock and James Stewart Vertigo feature image.
They say "never judge a book by its cover," but they never said "never judge a movie by its poster." It may not always be the best idea, but sometimes the two are remarkably in sync. Every marketing team will say that first impressions are very important, and not only because this image will attract attention. A poster can also clue people in to what kind of movie this is: what genre, what tone, what actors, what director.
The red eyes are a nice touch, helping illustrate that this is a horror movie. A more subtle indication of the film's genre is that distorted, disturbing visage on the front half of the moth's body. Notice how the moth is placed over Clarice's mouth as well, similar to how Buffalo Bill inserts moths into his victims' throats.
The juxtaposition between the dark and light highlights the conflict between the rebels and the Empire. Meanwhile, Darth Vader's helmet is easily one of the most iconic masks in cinema history, so it's a wise decision to make it the largest image in the poster. The intimidating Death Star hangs in the upper left corner, and the visually spectacular Rebel fleet curls up towards it from the middle-left.
Also, this man is wearing a suit, hat, and briefcase, as if the exorcist were just another normal guy on his way to work. Notice also how much larger the beam is than the man, as if to emphasize that the tools and abilities at the man's disposal are not as powerful as the one he is about to struggle against.
In the film, the bridge with no C.O. serves as a literal and figurative bridge between modern, somewhat organized warfare and the surreal, final sections where sophisticated weaponry and civilized infrastructure give way to spears, small boats, and a seemingly ancient temple. In the poster, it seems the movie is the viewer's bridge into this heart of darkness. Captain Willard tellingly stares out from the upper-right corner like an observer, which matches his role as narrator.
Release Date December 19, 1971 Director Stanley Kubrick Cast Malcolm McDowell , Patrick Magee , Michael Bates , Warren Clarke , John Clive , Adrienne Corri Runtime 136 mins Main Genre Crime Studio Warner Bros. Expand 2 'Vertigo' Poster by Saul Bass Vertigo had a mixed reception when it first came out but was later reassessed as one of Alfred Hitchcock's greatest works.
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